MerchandAise · Tennis Club Teamwear
Tennis Teamwear, From Blank Polo to Full Club Kit
A tennis subpage render set for MerchandAise, built to carry one club identity all the way from a blank base garment to the polos, knitwear, accessories and locker room it lives in.
How do you show a whole tennis club being kitted out from one blank garment?
MerchandAise needed the tennis subpage to make the same promise as the rest of the platform: choose a garment, put a club on it, and see the whole range before a single piece is manufactured. Tennis makes that harder than football. The pieces are quieter, and the details do all the talking.
So I built a club to prove it on. Champions League Altenburg is invented, purple, green and white, with a racket-and-ball crest. Everything on the page carries it: a tipped polo, crew-neck knits, a placket cardigan, shorts, a cap, a ball, a bottle and towels, all from the same identity.
My side of it was the 3D end: modeling, scene assembly, lighting, animation and rendering.
The styleframes the subpage needed
Every still built in one pass: the branding step itself, the club badge and the finishes it can be made in, the branded ball, the jacquard knitwear and the pattern library sitting behind it, a fabric study for the knit, and the full merchandise bundle. Drag the first frame to strip the club back off the polo.
Somewhere for a kit to live
A kit on a black backdrop is a product shot. A kit in a locker room is a club. So I built the room: wood-panelled bays, green benches, hangers, the crest set into the floor, and a shelf of pieces that look like they already belong to somebody.
One set carries the whole range. Relight it, redress the hangers, move to another camera, and every piece lands somewhere that reads like match day rather than a catalogue page.
Each piece, modeled and shaded on its own
Every product was its own Cinema 4D build and shading pass before it joined the room: the polo, the badge, the patch set, the ball, the knitwear and the merchandise bundle.
The room, from every camera
The full set assembled in Cinema 4D, untextured, with the main and marketing cameras laid out against the locker wall, and the clay pass used to lock the lighting before any material went on.
All in the trim
Tennis kit does not shout. Cover the crest and a polo is just a polo, so the whole identity has to survive in a collar stripe, a cuff, a tonal jacquard you only catch when the light rakes across the knit. That is where the modeling and lookdev hours actually went, not on the big shapes.
If you have a range that lives or dies on that kind of detail, and you want to see it before it exists, say hello!

