What was the goal of the MerchandAise football film?

To show full kit customization from simple prompts. The first prompt builds a locker-room scene with avatars in a club-style kit; the next prompts swap the logo, material and print method on the same garment; a final prompt confirms the design and finalizes the order, and the film follows it from warehouse packing to the doorstep, closing on on-time delivery.

How was the MerchandAise football animation made?

Garments were simulated in Marvelous Designer for real drape and fit. The full locker-room scene, the props, the merchandise and the camera moves were modeled and assembled in Cinema 4D, lit and rendered in Redshift, then edited and composited in After Effects, with stills finished in Photoshop. Tanzim Rahat was responsible for the 3D modeling, scene assembly, rendering and animation.

What is shown across the renders?

A fictional Continental FC NUVYON identity carried across home and training kits, a club track jacket, the club badge, a water bottle and a full merchandise bundle, plus a before-and-after of a blank base garment turning into a fully branded kit.

← All work

MerchandAise · Football Club Teamwear

Football Teamwear, From Prompt to Doorstep

A football subpage film and render set for MerchandAise, built to carry one message in a single watch: full kit customization from simple prompts, then straight through to a delivery on the doorstep.

Client: MerchandAise
Role: 3D Modeling, Scene Assembly,
Lighting, Animation & Rendering
Tools: Marvelous Designer · Cinema 4D · Redshift
After Effects · Photoshop
Year: 2024

MerchandAise football club teamwear hero film, custom kit in a Continental FC NUVYON locker room, Cinema 4D and Redshift

How do you show a club kit being customized from plain prompts?

MerchandAise wanted the football subpage to prove one thing: a club kit can be designed, restyled and ordered from plain prompts, with no design software in the way.

I built the story as a chain of prompts. The first prompt sets a locker-room scene and drops in a kit that reads like a club you already know. The next prompts change the crest, the fabric and the print on that same kit. A final prompt confirms the design and finalizes the order, and the film follows it out of the warehouse and onto a doorstep, on time, every time.

My job was the 3D end of that: modeling, scene assembly, lighting, animation and rendering.

01 · Styleframes

The styleframes built for the subpage

Every still the page needed, modeled and rendered in one pass: the branded training jacket and Continental FC kits, the club crest, accessories like the squeeze bottle and merch set, alternate inspiration colorways, and a shader ball for the jersey fabric lookdev. Drag the first frame to reveal the branding step, blank base garment on the left, finished kit on the right.

Branded Continental FC NUVYON track jacket, black with pink piping, club crest and Hutter Products sponsor, photoreal CGI render

Blank white base track jacket before branding, full-zip with stand collar, photoreal CGI render

Continental FC NUVYON club badge, pink-rimmed black crest, CGI render

Custom football kit shown as a layered collage of club-style jerseys in red, white and blue, 3D render

Football club merchandise bundle flat-lay, pink jersey, black shorts and jacket, ball, bottle and accessories, 3D render

Continental FC NUVYON club badges scattered as embossed coins on a marble surface, 3D render

Continental FC NUVYON pink home kit jersey, front view on black, photoreal CGI render

Grid library of Continental FC NUVYON pink kits repeated as a saved teamwear range, 3D render

Custom football kit in a blue and red club-style colorway, front view, 3D render

Custom football kit in a red club-style colorway with sponsor placement, front view, 3D render

Custom football kit in a navy and red striped club-style colorway, front view, 3D render

Shader ball for the football jersey fabric lookdev, pink knit material study, 3D render

Match-ready

The story needed an end state that felt like a real club, so I built one. Continental FC NUVYON gets a full locker room: a hung wall of named-and-numbered shirts, a trophy on a plinth, club crest on the floor, a neon sign overhead.

The same set, relit and re-dressed, carries both the black training look and the pink home kit, so a configured design always lands in a believable, match-ready space rather than on a blank backdrop.

Continental FC NUVYON locker room, three mannequins in custom black, training and pink kits around a trophy, pink club jerseys on the wall under a NUVYON neon sign, photoreal CGI render

Continental FC NUVYON locker room, mannequin in the black training kit beside a trophy, pink named shirts on the wall under a NUVYON neon, photoreal CGI render

Continental FC NUVYON locker room, mannequin in the pink home kit with a foot on a pink ball, trophy on a plinth and club crest on the floor, photoreal CGI render

02 · Customization in motion

From clay to a kit of your own

A motion graphic built in After Effects to walk the whole customization space. It opens on a bare clay garment, then steps through inspiration designs one beat at a time, swapping crest, colour and print on each tap. The stepping rhythm is the point: every step combines those references a little further until a fan lands on a kit that did not exist before, built straight from imagination.

03 · Behind the scenes

How the scene was built

A breakdown of the build, from Cinema 4D modeling to the assembled locker-room set, the camera rig and the final Redshift render.

Behind the scenes, building the MerchandAise football locker-room scene in Cinema 4D and Redshift

04 · Asset breakdown

Every piece, modeled and shaded

Each product in the film was its own clay model and shading pass before it joined the scene: the track jacket, the badge, the jerseys, the bundle, the bottle and the cloth-sim fabric.

Cinema 4D viewport breakdown of the club track jacket, clay model

Cinema 4D viewport breakdown of the Continental FC club badge, clay model

Cinema 4D viewport breakdown of a football jersey, clay model

Cinema 4D viewport breakdown of the merchandise bundle layout, clay models

Cinema 4D viewport breakdown of the club water bottle, clay model

Cinema 4D viewport breakdown of the club badge coins scattered on a surface, clay models

Cinema 4D viewport breakdown of a football jersey, clay model second angle

Cinema 4D viewport breakdown of the draped jersey cloth simulation, clay model

05 · Scene assembly

The locker room, from every camera

The full set assembled in Cinema 4D, untextured, with the camera rigs for the main and marketing shots laid out against the hung jersey wall.

Cinema 4D viewport of the full Continental FC locker-room scene from the main camera, clay mannequins, trophy and jersey wall

Cinema 4D viewport of the locker-room scene from the first marketing camera, clay mannequin leaning on the trophy

Cinema 4D viewport of the locker-room scene from the second marketing camera, clay mannequin with a foot on the ball

Cinema 4D viewport of the locker-room jersey wall and benches under the NUVYON sign, clay scene

One watch, the whole pitch

The build had to land design freedom, a believable club and a real delivery in a single sit-down. Keeping one set, one identity and one clean chain of prompts is what holds it together.

If you have a product or a platform that needs that kind of story told in 3D, say hello!