MerchandAise · Custom merchandise platform
Custom Merchandise Creation Tools
A commissioned CGI set that gives a whole platform one voice. Nine tools, from AI design to global reach, turned into tactile, photoreal 3D you can feel before you read.
How do you make abstract software features feel like real products?
MerchandAise is a custom merchandise platform: describe or upload an idea, design it with AI and 3D tools, review manufacturable options, then continue to pricing, quote, and order. Nine creation tools, each one mostly software and abstraction.
The job was to make that abstraction feel like a real product. Give AI design, sustainability, analytics, support and global reach a single, tactile CGI language, so a marketing section reads as one confident brand rather than nine clip-art icons.
Every image was modelled, shaded, lit and rendered from scratch in Cinema 4D and Redshift. The apparel that recurs across the set, the jerseys and kit, was tailored in Marvelous Designer so the cloth behaves like cloth.
Describe it, and the AI builds it
An AI chip at the centre, manufacturable products radiating out of it. The hero for the platform's creation bridge: turn a sentence, logo, sketch or image into a custom product, then carry it straight through to a supplier-backed quote.
One unit, or ten thousand
Modular blocks in a recycled-fleck material, growing from a single cube to a full cluster. The idea made physical: the same brief scales cleanly from a sample to a bulk run, with quick processing and dependable fulfilment.
A footprint, growing back
A charcoal footprint half reclaimed by flowering foliage. Carbon-aware production, recycled materials and measured impact reporting, shown as the moment a footprint stops shrinking the world and starts giving back to it.
Growth you can hold
A bar chart wrapped in product fabric, a drawstring cord climbing across it as the trend line. Detailed insight into trends and performance, drawn entirely from the materials the platform actually makes things out of.
Someone on the line, always
A soft-touch headset with a chat bubble for a mouthpiece, calm over rippling water. Expert guidance at any hour for any merchandise project, rendered to feel approachable rather than corporate.
Every market, one fit
A world map assembled from interlocking puzzle pieces. International support for any audience, where each region clicks into the same system, no piece left as an afterthought.
Where it all comes together
The tools resolve into one screen: a custom product, designed and configured, sitting in a real storefront with the room light falling across it. The shot the rest of the set is building toward.
From clay to campaign
Every render above started as grey geometry in a Cinema 4D viewport. Scatter systems, displacement, cloth sims and clay passes, the unglamorous build that makes the final frames sit still.
The build behind the film
The viewport breakdown for the flagship animation: how an uploaded image is turned into a manufacturable custom product, from raw scene to final render in Cinema 4D and Redshift.
Make the abstract tangible
A platform is an abstraction until something makes it tangible. Give a feature weight and texture and people stop reading about it and start believing it.
The hard part is deciding what an idea should feel like before it exists. If that question interests you, say hello!
