Ironman · Hutter Products · CGI
Ironman Recycled Squeeze Bottle
A morphing 3D product animation for the official Ironman recycled squeeze bottle, recycled beads rising to form the finished bottle to tell its 100% recyclable story. Houdini simulation, Cinema 4D and Redshift.
How do you show a product is 100% recyclable in an animation?
Some product stories cannot be photographed. Hutter Products, a Swiss company focused on sustainable promotional products, set out to launch the official Ironman recycled squeeze bottle with one message at its centre: the bottle is 100% recyclable. They needed social-ready statics and a website video that made the eco lifecycle instant and held attention on a fast-moving feed.
I built the story as a morphing sequence. Old plastic melts into a pool of recycled beads, and the finished bottle rises from that pool, a phoenix-from-the-ashes moment that carries the sustainability message without a single line of text. I engineered the particle simulation in Houdini, textured the matte recycled-plastic finish in Substance Painter, and rendered with path-traced lighting in Cinema 4D and Redshift so the Ironman branding and the solar and wind energy icons stayed crisp.
Final colour and a closing sequence showcasing the colour variations were done in After Effects. Delivered as an optimised MP4 and high-resolution JPEGs, the animation turned an abstract sustainability claim into something viewers could watch and understand, with a noticeable lift in social engagement and product sales.
Hero frames & colourways
Stills from the animation, the finished bottle in close detail and the available colour variations.
The form tells the story
A bottle morphing into being says more about recycled material than any label could. The form tells you what it's made of.
When the making is the message, animation is what carries it. If that's your product's angle, say hello!
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