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Pringles · Concept CGI film

Pringles CGI Commercial

A photoreal CGI concept commercial for the full Pringles flavour range, six flavours modelled, shaded, animated and rendered in Cinema 4D and Redshift. The film passed 300K views.

Client: Pringles (concept)
Role: Modelling, Shading, Animation & Rendering
Tools: Cinema 4D · Redshift · After Effects
Year: 2022

Pringles CGI commercial, full 3D product animation by Tanzim Rahat

How was the Pringles CGI commercial made?

A self-directed concept commercial for the Pringles flavour range, built to show a full CGI product film end to end. The goal was a playful, appetising launch piece that gives all six flavours, Original, Sour Cream & Onion, BBQ, Cheddar Cheese, Pizza and Hot & Spicy, a single consistent CGI look.

Every can was modelled and textured from scratch, then shaded and lit in Redshift for photoreal cardboard, foil and metal. Each flavour got its own styled hero scene with matching props, fresh potatoes, cheese, tomatoes and chillies, alongside clean studio pack shots so the line-up reads as one family.

It shipped as a CGI launch film with a behind-the-scenes breakdown, plus a set of stills for social and e-commerce. The piece went on to pass 300,000 views.

01 · Behind the scenes

How the film was built

A breakdown of the CGI pipeline behind the commercial, from modelling and lookdev to lighting, animation and the final render.

Pringles CGI commercial behind-the-scenes, Cinema 4D and Redshift viewport render breakdown

02 · The flavour range

Six flavours, one look

Each can modelled and shaded individually, then framed as a clean studio pack shot on its own colour so the whole range sits together.

Pringles Original can, photoreal CGI pack shot on a red background

Pringles Sour Cream and Onion can, photoreal CGI pack shot on a green background

Pringles BBQ can, photoreal CGI pack shot on a purple background

Pringles Cheddar Cheese can, photoreal CGI pack shot on an orange background

Pringles Pizza can, photoreal CGI pack shot on a blue background

Pringles Hot and Spicy can, photoreal CGI pack shot on a dark background

03 · Key stills

Hero frames from the film

Selected stills pulled from the commercial, the full range hero, individual flavour scenes styled with their own props, and the final line-up shot.

Pringles full flavour range, all cans arranged in a diagonal grid on a red background, photoreal CGI hero render

Pringles BBQ can styled scene with tomato, potato and onion on a purple background, photoreal CGI render

Pringles flavour range flat lay, six cans falling across colour-blocked background with potatoes and ingredients, photoreal CGI render

Pringles Cheddar Cheese can on orange podiums with cheese, potato and crisps, photoreal CGI render

Pringles Pizza can styled scene with pizzas and crisps on a wood and blue surface, photoreal CGI render

Pringles flavour range line-up, six cans standing in a row above a pile of crisps on a red background, photoreal CGI render

Punching above the budget

Six flavours, one look, a film that travelled further than the budget that made it. CGI let a self-set brief reach the audience a full campaign would.

The appetite is built frame by frame, nothing left to a food stylist or the weather. If you want that kind of control over how a product lands, say hello!